Budweiser May Choose to Segment Its Market Based on Heavy

question 30

Multiple Choice

Budweiser may choose to segment its market based on heavy, moderate, and light drinkers of its alcoholic beverages. This is an example of market segmentation based on

• A) behavioristic variables.
• B) benefits.
• C) lifestyles.
• D) psychographic variables.
• E) demographic variables.

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Definitions:

SA Node

Sinoatrial node; the heart's natural pacemaker, located in the right atrium, it initiates the electrical impulses that dictate the heart rate.

Cardiovascular System

The body's system comprising the heart and blood vessels, responsible for circulating blood and oxygen throughout the body.

Electrical Shock

A sudden discharge of electricity through a part of the body, causing injury or potentially fatal effects depending on the voltage and duration of contact.

Steth/o

A prefix relating to the chest, often used in terms related to medical examination of the chest, e.g., stethoscope.