End Use,price Sensitivity,and Brand Loyalty Are All ____ Variables That

question 196

Multiple Choice

End use,price sensitivity,and brand loyalty are all ____ variables that can be used in market segmentation.

• A) psychographic
• B) usage
• C) demographic
• D) geodemographic
• E) behavioristic

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Definitions:

Individualist Cultures

Societies that prioritize the needs and goals of the individual over the needs and goals of the group.

Solomon Asch

A psychologist known for his research on conformity and social pressure.

Stanley Milgram

An American social psychologist best known for his controversial experiments on obedience to authority conducted in the 1960s.

Leon Festinger

A psychologist known for his theory of cognitive dissonance, which suggests that inconsistency among beliefs or behaviors causes psychological tension that people are motivated to reduce.