After an Organization Has Determined Which of the Many Segmentation

question 45

Multiple Choice

After an organization has determined which of the many segmentation variables it will use, the next step in the target market selection process is

• A) evaluating each of the relevant market segments.
• B) selecting the specific target markets.
• C) reviewing the appropriate marketing strategy.
• D) analyzing the interaction between segmentation variables.
• E) developing market segment profiles.

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Definitions:

Distribution

The way in which something is shared out among a group or spread over an area.

Consumption

The process by which goods and services are utilized by individuals or groups to satisfy personal or collective needs or desires.

Production

The process of creating, manufacturing, or producing goods, services, or information, often involving a combination of labor, materials, and capital.

Legal entity

An organization or structure that is recognized by the law as capable of rights and duties.