When a Marketer Is Engaged in the Target Market Selection

question 133

Multiple Choice

When a marketer is engaged in the target market selection process and has assessed relevant market segments by considering such factors as sales estimates,competition,and estimated costs,the marketer is ready for the next step,which is to

• A) identify the appropriate targeting strategy.
• B) determine which segmentation variables to use.
• C) develop market segment profiles.
• D) evaluate relevant market segments.
• E) select specific target markets.

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Definitions:

Earnings Per Share

A company's net profit divided by the number of its outstanding shares, indicating the profitability on a per-share basis.

Par

This refers to the face value of a bond or stock as stated by the issuing company.

Net Income

After all costs and taxes are removed from revenues, the company's residual profit.

Treasury Stock

This refers to shares of stock that were issued and later reacquired by the issuing corporation. It is often held to utilize in future acquisitions or to reissue to employees as part of compensation packages.