Demographic Characteristics Are Commonly Used to Segment a Market Because

question 90

True/False

Demographic characteristics are commonly used to segment a market because they are closely related to consumers' product needs and purchasing behavior.

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Definitions:

Unconscious Processing

Cognitive processes that occur without conscious awareness or intention, often influencing behaviors and perceptions.

Experienced Drivers

Individuals who have a considerable amount of driving experience, demonstrating skillful and safe driving behaviors over time.

Inattentional Blindness

The failure to notice a fully visible, but unexpected object because attention was engaged on another task, event, or object.

Selective Attention

is the process by which individuals focus on a specific piece of information in their environment while ignoring others.