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Buyers' actions are affected by one or more internal energizing forces geared toward satisfying needs, which are called
Social Constructionists
Scholars who argue that realities are the result of social processes and interactions, emphasizing the subjective creation of social phenomena.
Gender Differences
Variations in the roles, behaviors, activities, expectations, and opportunities associated with being male or female in a given society.
Power
The ability or capacity to direct or influence the behavior of others or the course of events, often linked to positions of authority or control.
Quid Pro Quo Sexual Harassment
A form of sexual harassment where job benefits are conditioned on sexual favors, or employment decisions are based on an employee's submission to or rejection of such behavior.
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