An Attitude Scale Measures the

question 148

Multiple Choice

An attitude scale measures the

• A) strength of a buyer's need for a product.
• B) buyer's level of information about a product.
• C) amount of experience the buyer has had with the product.
• D) intensity of a buyer's feelings toward a certain object.
• E) intensity of a buyer's desire for the product.

---

Definitions:

Interest

The charge for borrowing money, calculated as a percentage of the principal amount.

Cash Dividends

Payments made by a company to its shareholders from its profits or reserves, typically in the form of cash.

Dividends Payable

liabilities representing the amount of dividends declared by a company's board but not yet paid to shareholders.

Accounts Payable

Money owed by a company to its creditors for goods and services that have been received but not yet paid for.