Scenario 7.1 Use the Following to Answer the Questions

question 179

Multiple Choice

Scenario 7.1
Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Karla has asked several of her friends and family members where they have their cars repaired, since she has been experiencing a problem with her car starting when the weather is cold. Karla has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. However, one of her friends, Steve, had a very poor experience with Skola's. Once he complained to them, they fixed the situation and now he prefers their auto shop over others.
-Refer to Scenario 7.1. A dissatisfied Skola's Auto Repair customer told a friend about his experience. The friend has been a long-time Skola's customer and the next day, didn't remember what her friend told her. This is an example of

• A)perceptive perception.
• B)selective exposure.
• C)selective distortion.
• D)receptive exposure.
• E)selective retention.

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Definitions:

Leadership Development

The process of enhancing an individual's capacity to lead themselves, other individuals, groups, or organizations.

Shadowing Approach

A learning method where an individual gains experience or insights by observing another person performing their role or duties.

Mentoring

A developmental partnership through which one person shares knowledge, skills, information, and perspective to foster the personal and professional growth of someone else.

Protégé

An individual guided and protected by a more experienced or influential person.