Marketers May Try to Change Consumers' Attitudes Toward a Product

question 191

True/False

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

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Definitions:

Cross-sectional Studies

Investigative techniques that evaluate information from a populace or a representative segment thereof at a particular moment.

IQ

Short for Intelligence Quotient, a score derived from standardized tests designed to measure human intelligence.

Older Adults

Individuals who are in the later stage of their life, often considered to be age 65 and older.

Younger Adults

Individuals in an age group that typically ranges from late adolescence to early middle adulthood, often characterized by transitions in education, career, and personal life.