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What is a primary difference between business and consumer buyers?
Act Locally
The principle of engaging in actions within one's own community or immediate environment to effect change.
Cultural Values
represent the collectively held beliefs and norms that guide behavior and preferences within a society or group.
Society's Morals
The prevailing beliefs, principles, and norms about what is right or wrong that guide behavior within a society.
Established Practices
Procedures or methods that are widely accepted and used because of their proven effectiveness over time.
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