Administrative Assistants That Control the Flow of Information to Other

question 42

Multiple Choice

Administrative assistants that control the flow of information to other people in the organization often play the ____ role in the buying center.

• A) gatekeeper
• B) user
• C) influencer
• D) buyer
• E) controller

---

Definitions:

Social-Learning View

A theory that emphasizes the role of observation, imitation, and modeling in acquiring new behaviors and skills.

Differential Reinforcement

A technique used in behavior modification that involves reinforcing specific behaviors while extinguishing undesired ones through omission of reinforcement.

Aggressive Behavior

Actions or behaviors intended to harm or injure another individual, either physically or psychologically.

Frustration

An emotional response to opposition, related to anger, annoyance, and disappointment, often arising from obstacles blocking individual goals.