Scenario 8.1 Use the Following to Answer the Questions

question 23

Multiple Choice

Scenario 8.1
Use the following to answer the questions.
Samsung is entering the home appliance market with its new French Door Refrigerator.In designing the production facility,it has a need for various pieces of equipment,including the perpetual assembly belt-drive,quasi-assembly pods,and finishing stations.The purchasing agent for the appliance division is inquiring about who will be needed for input on the purchasing decision.Samsung has already contacted several producers of the quasi-assembly pods,and has begun negotiations with their sales representatives.
-Refer to Scenario 8.1.What type of business purchase is Samsung undertaking?

• A)Modified rebuy
• B)Straight rebuy
• C)New-task
• D)Straight purchase
• E)New rebuy

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Definitions:

Hierarchical Organization

A system or organization where entities are ranked one above the other according to authority or status.

Abraham Maslow

An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs.

Alfred Adler

An Austrian psychologist and founder of Adlerian psychology, emphasizing the importance of feelings of inferiority and social interest.

Person-centered

An approach to therapy and care that emphasizes the importance of considering the individual's personal feelings, thoughts, and experiences.