Scenario 8.2 Use the Following to Answer the Questions

question 165

Multiple Choice

Scenario 8.2
Use the following to answer the questions.
Precision Brake Company is a supplier of brake components to the manufacturers of lawn tractors and 4-wheel ATV's. It also sells its products to independent repair centers, dealers, and other wholesalers in the northeast and southern states. Precision Brake has done research on the demand for lawn tractors and found that most manufacturers are in the states of Kentucky, Tennessee, and Alabama. Research also shows that most of the dealers who sell directly to individual consumers are in the midwestern states, while dealers who sell to small business landscaping companies tend to be located in the northeastern states. Company executives are considering expansion of its distribution to markets in the midwest.
-Refer to Scenario 8.2. When Precision Brake's sales team calls on tractor manufacturing companies, the first person they usually talk to is the receptionist. In this example, the receptionists would be considered to be ____, part of the buying center.

• A)gatekeepers
• B)influencers
• C)users
• D)buyers
• E)controllers

Understand the effects of external variables on psychological studies.

Distinguish between representative samples and the total population.

Comprehend the role and interpretation of correlation coefficients in research.

Understand the concept and impact of the placebo effect in psychological research.

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Definitions:

Legislation

Laws that have been enacted by a governing body or the process of making or enacting laws.

Public Policy

Government actions and decisions aimed at addressing public issues and concerns through regulations, laws, actions, and funding priorities.

Sociological Research

Sociological Research is the systematic study of social behavior, structures, and functions, often involving empirical methods to obtain data and insights about human society.

Race

A social construct used to categorize humans based on physical characteristics, ancestry, historical affiliation, or shared culture, often impacting individuals' societal experiences.