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Problem recognition can be stimulated by external sources,such as trade shows or sales representatives.
Consideration Stage
Part of the customer journey where potential buyers evaluate a product or service before making a purchase decision.
Consumer Adoption
The process by which customers accept and purchase new products or innovations.
Competitive Advantage
An attribute that allows an organization to outperform its competitors, such as superior products, cost structures, or customer service.
Product Life Cycle
The progression of a product through different stages from introduction to growth, maturity, and decline.
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