Marketers of Computer Software, Music CDs, and Books Are Particularly

question 85

Multiple Choice

Marketers of computer software, music CDs, and books are particularly affected by cultural differences in

• A) socioeconomic status of citizens.
• B) advances in technology.
• C) differences in cross-cultural exchange behavior.
• D) ethical codes of conduct for businesses.
• E) standards regarding intellectual property.

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Definitions:

Modeling

The process of representing or simulating real-world processes, systems, or behaviors through mathematical equations, physical replicas, or computer simulations.

Operant Conditioning

A training technique by which behavior's robustness is adjusted by means of encouragement or disciplinary measures.

Skinner

B.F. Skinner, a prominent psychologist known for his work in developing the theory of behaviorism and conducting research on operant conditioning.

Operant Conditioning

A learning process through which the strength of a behavior is modified by reinforcement or punishment.