How Have Digital Media and Social Networking Changed the Consumer's

question 99

Essay

How have digital media and social networking changed the consumer's buying behavior?

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Definitions:

Rogers

Refers to Carl Rogers, an influential American psychologist known for his humanistic approach to psychology and development of client-centered therapy.

Bridges

Structures constructed to span physical obstacles, or metaphorically, strategies or processes to connect disparate points or concepts.

Mascon

Short for mass concentration, it refers to a region of a planet or moon's crust that contains a large positive gravitational anomaly.

Lippitt

Ron Lippitt was a behavioral scientist known for his work on organizational change and group dynamics, contributing key models and theories.