____ Uses the Internet and Mobile and Interactive Channels to Develop

question 13

Multiple Choice

____ uses the Internet and mobile and interactive channels to develop communication and exchanges with customers.

• A) Digital marketing
• B) Digital media
• C) Electronic marketing
• D) Digital electronics
• E) E-marketing

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Definitions:

Judgment

The capacity to make well-considered choices or come to reasonable conclusions.

Optimistic Bias Heuristic

A cognitive shortcut that leads individuals to believe that they are less likely to experience negative events compared to others.

Error

A mistake in reasoning, action, or calculation that may lead to incorrect conclusions or outcomes.

Judgment

The ability to make considered decisions or come to sensible conclusions based on a critical assessment of evidence and reasoning.