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Consumers who act as ____ are becoming increasingly important to online marketers as a conduit for addressing consumers directly.
Money Supply Curve
A graphical representation that shows the relationship between the quantity of money in the economy and the interest rate.
Interest Rate
The percentage charged on the total amount you borrow or earn on an investment over a specific period of time.
Money Market Equilibrium
The state in which the demand for short-term funds by borrowers equals the supply of short-term funds from lenders, stabilizing interest rates in the money market.
Required Reserve Ratio
The fraction of deposits that banks are required to keep on hand as reserves, determined by central banks to influence money supply and lending.
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