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Red Bull has started introducing new products and information to bloggers in the hope that they will pass the information on to their online followers. In this case, the bloggers are
Incremental Change
A gradual, step-by-step approach to change, focusing on making minor improvements or adjustments over time rather than through large, transformative shifts.
Massive Scope
Describes projects, studies, or operations that have an exceptionally large scale, extent, or range of influence.
Unplanned Change
Change that is imposed on the organization and is often unforeseen.
Excise Tax
A tax levied on specific goods, services, or transactions, often included in the price of the product or service.
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