Walmart Has Stores in China Where Spectators Make Up the Majority

question 32

Multiple Choice

Walmart has stores in China where Spectators make up the majority of the online population.To match their marketing efforts with the characteristics of the population,Walmart should

• A) have a contest to gather consumer-generated content.
• B) ignore comments from Critics.
• C) create a Fan Page and invite consumers to post their thoughts.
• D) post its own promotional messages on blogs and websites.
• E) stick to traditional promotions rather than social networking.

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Definitions:

Implicit Prejudice

Unconscious biases or attitudes towards certain groups of people without conscious awareness.

Facial Muscles

A group of skeletal muscles located underneath the facial skin that control facial expressions.

Explicit Associations

Conscious and deliberate connections or relationships between ideas, objects, or symbols.

Implicit Associations

The unconscious attributions and connections one makes between different concepts and perceptions, often studied in the context of biases and attitudes towards social groups.