Scenario 10.1 Use the Following to Answer the Questions

question 79

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.Through the Disney website,consumers can access in-depth information about Disney products,movies,theme parks,the corporation,and anything else related to Disney.This is an example of one of the characteristics that distinguish online media from traditional marketing,namely

• A)addressability.
• B)interactivity.
• C)accessibility.
• D)connectivity.
• E)control.

Recognize the duration and capacity of sensory memory.

Comprehend the role of encoding in transforming sensory input into meaningful information.

Explain the concept of storage and how information is retained over time.

Understand retrieval as the process of accessing stored information.

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Definitions:

Materiality

A company-specific aspect of relevance. An item is material when its size makes it likely to influence the decision of an investor or creditor.

Activity Level

An indicator of the volume of business activity or operations in a specific period, often used in costing and budgeting to measure performance.

Fixed Costs

Costs that remain constant in total regardless of changes in the level of activity within a relevant range.

Static Budget

A budget that is based on fixed assumptions and does not change with variations in business activity levels.