Scenario 10.1 Use the Following to Answer the Questions

question 118

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.Visitors to the Disney website have the ability to regulate the information they view and the activities they participate in.This is an example of

• A)addressability.
• B)interactivity.
• C)accessibility.
• D)connectivity.
• E)control.

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Definitions:

Technical Expertise

Specialized knowledge or skills in a specific field or area of technology, acquired through education, training, or professional experience.

Line Managers

Supervisors or managers who are directly responsible for overseeing the day-to-day work of other employees.

Planning

The process of making plans for something, including setting goals and determining the steps and resources needed to achieve those goals.

Top Managerial Positions

Refers to the highest-ranking roles within an organization, responsible for strategic decisions and overall direction.