Scenario 10.1 Use the Following to Answer the Questions

question 76

Multiple Choice

Scenario 10.1
Use the following to answer the questions.
The Walt Disney Company is a master at incorporating all the unique characteristics of digital media into their website.They know how to appeal to all types of consumers and utilize the full potential of digital media.The Disney website immediately catches your attention with sights and sounds that come alive.Not only can you catch a glimpse of an upcoming movie,but also connect with your favorite characters from movies past.The website offers age-appropriate games and activities,including the ability to create a fairy-tale cottage.The Disney Parks have their own links of course,along with Radio Disney,the Disney Store,family vacation packages,and an educator's corner.An adult or child can enjoy navigating through the electronic marketing of Disney.
-Refer to Scenario 10.1.The Disney website offers users the ability to create a character or a comic.You have the option of allowing other people to view and comment on your new creation.Which characteristic of e-marketing is being utilized here?

• A)addressability.
• B)interactivity.
• C)accessibility
• D)connectivity.
• E)control.

---

Definitions:

Organizations

Structured groups of people with common goals, rules, and roles, established to coordinate their activities and efforts.

Cognitive System

A network of mental processes related to thinking, perception, and memory.

Organization

Refers to a structured group of individuals working together to achieve common goals, which can vary in size, structure, and purpose across different contexts.

Disequilibrium

A state of cognitive imbalance or conflict that arises when new information contradicts existing beliefs or knowledge, driving the process of learning and adaptation.