Convenience Products Are

question 133

Multiple Choice

Convenience products are

• A) relatively inexpensive, frequently purchased items for which buyers exert only minimal purchasing effort.
• B) frequently purchased items for which buyers are willing to exert considerable effort.
• C) frequently purchased items that are found in certain retail outlets.
• D) items that are expensive but are easy to purchase.
• E) items that require some purchase planning and for which the buyer often will not accept substitutes.

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.