When Minute Maid Mailed Out Free Samples of Its New

question 20

Multiple Choice

When Minute Maid mailed out free samples of its new instant drink mix, it was trying to move prospective customers into the ____ stage of the product adoption process.

• A) awareness
• B) interest
• C) evaluation
• D) trial
• E) adoption

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Definitions:

Majority Voting

A decision-making process where the option that receives more than half of the votes is chosen.

Economic Efficiency

A level of performance in which no more goods or services can be produced without increasing the amount of inputs or resources used, indicating an optimal allocation of resources.

Public Goods

Goods that are non-excludable and non-rivalrous, meaning they can be consumed by many people at once without depleting the supply.

Paired-Choice Voting

A voting system in which voters choose between pairs of candidates or options in a series of rounds to identify a preferred option or candidate.