A Distinguishing Factor Between a Brand Name and a Brand

question 61

Multiple Choice

A distinguishing factor between a brand name and a brand mark is that a brand name

• A) creates customer loyalty.
• B) consists of words.
• C) identifies only one item in the product mix.
• D) is registered with the U.S. Patent and Trademark Office.
• E) implies an organization's name.

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Definitions:

Functional Departmentation

The process of dividing an organization into departments based on specific functions or tasks.

Skills and Responsibilities

The specific abilities and duties that are required or expected from an individual in their professional role.

Geographic Areas

Regions or spaces on Earth's surface with defined or perceived boundaries, characterized by specific geographical features.

Customer Types

Various categories into which customers can be segmented based on characteristics such as needs, behaviors, and demographics.