When a Firm Uses an Existing Brand Name as Part

question 207

Multiple Choice

When a firm uses an existing brand name as part of a brand name for a new product,this is called ____ branding.

• A) brand-extension
• B) licensed
• C) family
• D) individual
• E) new-product

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Definitions:

Sensorineural Hearing

A type of hearing loss resulting from damage to the inner ear or to the nerve pathways from the inner ear to the brain.

Cochlear Implants

Electronic medical devices that replace the function of the damaged inner ear by providing sound signals to the brain, helping individuals with profound deafness or severe hearing loss.

Hair Cells

Sensory receptors located in the inner ear that convert mechanical vibrations from sound waves and head movements into electrical signals to be processed by the brain.

Olfaction

The sense of smell.