To Use Co-Branding Effectively, Which One of the Following Is

question 370

Multiple Choice

To use co-branding effectively, which one of the following is probably least important?

• A) The brands involved should represent a complementary fit in a customer's mind.
• B) The brands that are teamed together should not lose their individual identities.
• C) The brands involved should be owned by two or more organizations.
• D) To avoid confusion on the part of customers, co-branding should be done in a way so that it is obvious which brand is the main brand or key brand.
• E) The co-branded product should be able to benefit from the distribution system of both brands involved.

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Definitions:

Benefits Principle

A taxation principle that states those who benefit from government services should pay in proportion to the amount they benefit.

Taxation

The system through which governments impose financial charges on citizens or corporates to fund public spending.

Tax Incidence

The study of the effect of a particular tax on the distribution of economic welfare, focusing on who ultimately pays the tax (the burden of the tax).

Consumers

Individuals or groups that purchase goods and services for personal use and are the end users in the distribution chain.