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Scenario 11.2 Use the Following to Answer the Questions

question 152

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Scenario 11.2
Use the following to answer the questions.
Megabus is a bus line operating in the Northeast and Midwestern United States,plus in Canada.It offers travelers a cheap alternative to driving and flying between large cities,keeping the fares extremely low yet offering the latest technology.Unlike the traditional Greyhound Lines,Megabus is an express service,and is equipped with Wi-Fi,video screens,headsets,and seat belts.Many buses also run on biodiesel fuel.Additionally,Megabus picks up and drops off people in the centers of cities rather than at inconveniently-located terminals.Patrons can book tickets at Megabus.com,where some fares begin at just $1.Routes are limited,and are offered out of cities such as Toronto,New York,Baltimore,Philadelphia,and Chicago.Recently,its competitor Greyhound,has launched two new bus lines,BoltBus and NeOn,with similar fares and high-tech amenities.A fare on NeOn bus from Buffalo,NY to New York City is $50.00 roundtrip,while the same fare through Greyhound's traditional bus line costs $92.00.The benefit of Greyhound's traditional line is that there are more departure times and more stops in smaller towns along the way.
-Refer to Scenario 11.2.When Greyhound launched the BoltBus and NeOn bus lines,this is an example of

Definitions:

Driving Forces

Describes elements or factors that contribute significantly to the pushing or motivation toward the achievement of a certain goal or change within an individual or organization.

Restraining Forces

Factors that resist or oppose the direction of change, making it difficult to move from the current state to a desired future state in organizational and personal development.

Force Field Analysis

A technique used to identify and analyze the forces that either aid or hinder the achievement of a certain goal or change.

Driving Forces

Factors or motivations that compel someone to move towards a goal or change.