Scenario 12.1 Use the Following to Answer the Questions

question 28

Multiple Choice

Scenario 12.1
Use the following to answer the questions.
Cheetos Fat-free Crunchies is a product developed through advanced technology. Cheetos engineered a technique for making reduced-fat snacks that taste cheesier and stay fresh longer. Cheetos introduced Fat-free Crunchies in limited markets in 2008 and began national distribution in 2009.
About 18 months later, a series of competitors' ads was run to counter claims that Cheetos Crunchies actually contained 1.5 grams of fat, and that they contained preservatives and additives. Research showed that the taste of Cheetos Crunchies was also perceived negatively by some people. To save the product, Cheetos reduced the remaining fat to 0 grams, took out the preservatives, and improved the taste.
-Refer to Scenario 12.1. In 2008, Cheetos was in which phase of new-product development?

• A)Idea screening
• B)Product development
• C)Test marketing
• D)Business analysis
• E)Idea generation

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Definitions:

Anterior Pituitary

The front part of the pituitary gland, which releases hormones that regulate several physiological processes, including growth and reproductive functions.

Hormones

Chemical messengers produced by glands in the body, transported by the bloodstream, to regulate physiology and behavior.

Posterior Pituitary

A part of the brain that releases hormones produced in the hypothalamus, including oxytocin and vasopressin.

Neurohormones

Chemical messengers that are produced by neurons and transported by the bloodstream to target distant organs.