Why Are Line Extensions More Common Than New Products

question 176

Multiple Choice

Why are line extensions more common than new products?

• A) They are higher risk and more expensive.
• B) They are guaranteed to succeed in the marketplace.
• C) They are less expensive and lower-risk.
• D) They require no market research.
• E) Modifications to existing products are very easy.

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Definitions:

Opinions

Personal views, beliefs, or judgments that may not be based on fact or knowledge.

Weak Threat

A threat perceived as having little or no power to inflict harm or consequences, often resulting in minimal behavioral change.

Cognitive Dissonance

The psychological unease felt by someone who simultaneously harbors conflicting beliefs, ideas, or values.

Contradictory Attitudes

Holding conflicting beliefs or feelings towards a particular subject, object, or person.