All of the Following Are Major Steps in Developing New

question 1

Multiple Choice

All of the following are major steps in developing new products except

• A) test marketing.
• B) evaluation of competitors' efforts.
• C) screening.
• D) business analysis.
• E) idea generation.

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Definitions:

Globally Integrated

Refers to businesses or systems that are fully interconnected and operate seamlessly across international borders.

Merchandising Rights

Intellectual property rights pertaining to the use of a name, image, or character on commercial products.

Unauthorized Sales

Sales conducted without the legal or official permission from the rightful owner or authority.

Entertainment Promotions

The process and activities involved in advertising and creating public interest for various forms of entertainment, such as movies, music, and events.