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When Natalie and Chris Analyze the Results from the Recently

question 36

Multiple Choice

When Natalie and Chris analyze the results from the recently completed test market to determine if any changes in the marketing mix are needed, they are in the ____ phase of the new-product development process.


Definitions:

Just Noticeable Difference

The smallest difference in stimulus intensity that a specific sense can detect.

Just Noticeable Difference

The minimal change in a stimulus that can just barely be detected by the organism.

Difference Threshold

The minimum difference in intensity between two stimuli required for them to be perceived as different 50% of the time.

Selective Attention

The cognitive process of focusing on a particular object or task in the environment while ignoring other irrelevant information.

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