Because Services Are Intangible by Nature, Marketers Should Downplay the Tangibles

question 72

True/False

Because services are intangible by nature, marketers should downplay the tangibles associated with a particular service (such as facilities or employees).

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Definitions:

Forward Ratios

The gear ratios in a transmission that provide forward motion, influencing the vehicle's speed and acceleration.

Caterpillar CX28

A model of automatic transmission designed by Caterpillar, specifically developed for use in heavy-duty vehicles and equipment.

Continuously Variable

Describes transmissions that can change seamlessly through an infinite number of effective gear ratios, providing smooth acceleration.

Serial Communications Interface

A type of data transmission in which data is sent sequentially one bit at a time, often used in computer networks.