The Goal of Building Client-Based Relationships Is to Satisfy Customers

question 158

True/False

The goal of building client-based relationships is to satisfy customers so well that they become very loyal and would be unlikely to switch to competitors.

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Definitions:

Utility

The total satisfaction or benefit that a consumer receives from consuming a good or service.

American Express

A multinational financial services corporation known for its credit card, charge card, and traveler's check businesses.

Utility

The total satisfaction or benefit received from consuming a good or service.

Place Utility

The value added to products by having them available at the location where they are needed or desired by consumers.