Examlex
Which of the following is the most flexible variable in the marketing mix?
Top-down Processing
A cognitive process that uses higher-level knowledge and expectations to understand and interpret sensory information.
Bottom-up Processing
A sensory processing approach that begins with input from the physical environment, with perception starting at the sensory level and moving up to higher levels of processing.
Perceptual Set
A readiness to perceive certain aspects of available sensory data and ignore others, influenced by expectations.
Binocular Disparity
Binocular depth perception cue; the difference in images between the two eyes, which is greater for objects that are close and smaller for distant objects.
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