Suppose Tommy Hilfiger Is Introducing a New Line of Men's

question 145

Multiple Choice

Suppose Tommy Hilfiger is introducing a new line of men's ties. The designer believes that the target market for these ties comprises men who are very status-conscious. In keeping with this assessment, department stores selling the ties should

• A) charge a price based on their cost.
• B) charge prices consistent with their existing ties.
• C) discount the ties.
• D) negotiate the price with individual tie shoppers.
• E) use price symbolically.

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Definitions:

Segmentation Variable

Criteria or characteristics used to divide a market into distinct subsets, which can then be targeted by marketing strategies.

Instant Rice

Precooked rice that has been dehydrated so that it cooks more rapidly than regular rice.

Product Feature

An attribute or functionality of a product that contributes to its desirability or usability.

Segmentation Basis

The criteria or basis used to divide a target market into distinct groups, allowing for more tailored and effective marketing strategies.