Generally, Customers Are Most Likely to Rely on the Price-Quality

question 95

Multiple Choice

Generally, customers are most likely to rely on the price-quality association when

• A) they cannot judge the quality of the product for themselves.
• B) the product is a well-known brand.
• C) customers can judge the product's quality for themselves.
• D) the product is purchased through the use of the Internet.
• E) products are being purchased from well-established retailers that are familiar to customers.

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Definitions:

Prejudiced

Having preconceived opinions or judgments about people or groups without sufficient knowledge or experience.

Psychological Theories

The broad range of concepts and frameworks within psychology that seek to explain the behavior, thoughts, emotions, and interactions of individuals.

Prejudice And Discrimination

The holding of preconceived negative attitudes towards individuals or groups, leading to unfair treatment.

Conflict Theory

A sociological perspective that sees social conflict as the basis of society and social change, emphasizing power disparities and material inequality.