Which Pricing Objective De-Emphasizes Price and Can Lead to a Climate

question 127

Multiple Choice

Which pricing objective de-emphasizes price and can lead to a climate of nonprice competition in an industry?

• A) Status quo
• B) Return on investment
• C) Market share
• D) Survival
• E) Cash flow

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Definitions:

Negative Reciprocity

A mode of exchange in which the aim is to get something for as little as possible. Neither fair nor balanced, it may involve hard bargaining, manipulation, outright cheating, or theft.

Redistribution

A mode of exchange in which goods flow into a central place, where they are sorted, counted, and reallocated.

No Money

A condition or concept where monetary exchange is absent, and goods or services are often traded directly or provided without a need for currency.

Direct Exchange

A transaction where goods or services are traded directly between two parties without the use of money or an intermediary.