Pricing the Basic Product in a Product Line Low While

question 137

Multiple Choice

Pricing the basic product in a product line low while pricing related items at a higher level is called

• A) premium pricing.
• B) bait pricing.
• C) captive pricing.
• D) price skimming.
• E) price lining.

---

Definitions:

Vacancy Risk

The potential negative impact on an organization due to key positions being unfilled or having high turnover, affecting the business's operation and performance.

Readiness Risk

The potential for failure or setbacks in executing a project or strategy due to the lack of preparedness or ability to respond to changes and challenges.

Performance Risk

The potential threat that an action or strategy may not achieve its intended results or performance goals.

Management Development

A systematic process of training and growth by which individuals improve their management skills and capabilities.