Lexmark Sells Some of Its Color Printers for About $100

question 162

Multiple Choice

Lexmark sells some of its color printers for about $100, but the refill cartridges cost over $30 each. Lexmark's pricing strategy would be best labeled as

• A) bait pricing.
• B) captive pricing.
• C) customary pricing.
• D) price lining.
• E) complementary pricing.

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Definitions:

Heterogeneous

Consisting of elements or components that are very different from one another; diverse in character or content.

Prefix

A linguistic element placed at the beginning of words to modify their meaning or create new terms, commonly used in medical nomenclature.

SOAP

An acronym for Subjective, Objective, Assessment, and Plan; a method used in medical documentation to organize patient notes.

Assessment

The evaluation or estimation of the nature, quality, or ability of someone or something.