When Gabriella Logs on to Dell's Website, She Sees a Notebook

question 65

Multiple Choice

When Gabriella logs on to Dell's website, she sees a notebook model priced well below $1,000. As she continues through the site to view the other options, she realizes the first one she saw was the cheapest model available, but she of course wants more features. Dell is utilizing

• A) bait and switch.
• B) price lining.
• C) captive pricing.
• D) penetration pricing.
• E) bait pricing.

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Definitions:

Accommodation

In cognitive psychology, the process of modifying existing cognitive schemas or perceptions to incorporate new information.

Optic Nerve

The nerve that carries neural impulses from the eye to the brain.

Bottom-Up Processing

Analysis that begins with the sensory receptors and works up to the brain’s integration of sensory information.

Subliminal Priming

The use of stimuli presented below the threshold of conscious perception to influence thoughts, feelings, or actions.