The Decision of Macy's to Use Even Prices Such as $60

question 65

Multiple Choice

The decision of Macy's to use even prices such as $60 for a Ralph Lauren Polo shirt is an application of odd-even pricing,and even prices are often used to

• A) give a product an upscale or exclusive image.
• B) show customers products are priced based on tradition.
• C) coordinate efforts with a promotional campaign.
• D) indicate prices have been cut to the last penny.
• E) facilitate comparison to competitors' prices.

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Definitions:

Findspot

The location where an artifact, archaeological site, or remains were discovered.

Tutankhamen

An Egyptian pharaoh of the 18th dynasty, renowned for his tomb's discovery in 1922 which contained rich artifacts and treasures.

Thebes

Thebes is an ancient city in Egypt, known for its wealth, grand temples like Karnak and Luxor, and as the burial ground of pharaohs in the Valley of the Kings.

Mastaba

An ancient Egyptian tomb structure of rectangular shape with inward sloping sides and a flat roof.