Scenario 13.1 Use the Following to Answer the Questions

question 18

Multiple Choice

Scenario 13.1
Use the following to answer the questions.
Suppose that Ray-Ban is considering a new line of sunglasses that would be sold in major department stores. The new line would be positioned as a more distinctive brand than the typical glasses sold through department stores, and would be priced higher than other brands in the store, but a lower price line than the current Ray-Ban lines that are sold through more selective stores. In determining the price for this sunglass line, Ray-Ban wants to gather information about all brands sold in department stores and about customers' perceptions of those brands.
-Refer to Scenario 13.1. If Ray-Ban selected the prices for its new sunglasses to be $60, $70, or $80, this would most likely be an example of using ____ pricing to enhance its distinctive positioning strategy.

• A)product-line
• B)odd-even
• C)professional
• D)promotional
• E)penetration

---

Definitions:

Engineering and Marketing

Disciplines focusing respectively on the design and development of products, and on strategies for promoting and selling them.

Superordinate Goals

Objectives that are important to more than one person or group, which encourage cooperation by requiring joint effort for successful achievement.

Conflict Management

The practice of identifying and handling conflicts in a sensible, fair, and efficient manner.

Productivity Improvement

Strategies and initiatives aimed at increasing the efficiency and effectiveness of work processes, leading to higher outputs for the same or less input.