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Distribution decisions have little influence on the rest of the marketing mix.
Cash Budget
A cash budget is an estimation of the cash inflows and outflows for a business over a specific period of time, used for managing liquidity and ensuring that the company can meet its financial obligations.
Budgeted Income Statement
A financial statement that projects a company's anticipated revenue, expenses, and profits for a specific period, based on budgeted operations.
Cost of Goods Sold
Cost of goods sold (COGS) is the direct costs attributed to the production of the goods sold by a company, including material and labor costs.
Benefits of Budgeting
The advantages of planning and controlling an organization's or individual's finances, such as better decision-making and financial stability.
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