The Reasons a Vertically Integrated Channel Can Be More Effective

question 164

Multiple Choice

The reasons a vertically integrated channel can be more effective against competition is because of all of the following except

• A) the consolidation of power.
• B) tightly controlled and bureaucratic management style.
• C) the ability to inhibit competitors.
• D) the sharing of responsibilities and information.
• E) increased bargaining power.

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Definitions:

Customer Benefit Plan

A strategy or program designed to provide value to customers, beyond the basic product or service, to enhance their satisfaction and loyalty.

Preapproach Process

The planning and research phase in sales where information about the prospect is gathered before the first meeting.

Value Analysis

A systematic approach to improving the value of products or services by examining function, reducing costs, and ensuring no compromise on quality or performance.

Sales Call

A direct interaction, either in person or over the phone, between a salesperson and a potential customer aimed at promoting and selling a product or service.