In an Administered Vertical Marketing System (VMS), Inter-Organizational Relationships Are

question 80

Multiple Choice

In an administered vertical marketing system (VMS) , inter-organizational relationships are

• A) achieved by informal coordination.
• B) formalized through contracts.
• C) combined under the ownership of a single organization.
• D) guided by legal agreements.
• E) achieved by clearly defining the obligations and rights of all channel members.

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