Scenario 15.1 Use the Following to Answer the Questions

question 46

Multiple Choice

Scenario 15.1
Use the following to answer the questions.
Liz Claiborne,Inc.markets several different brands,under their own Claiborne name label,as well as others.Their primary brands,such as Liz Claiborne,Liz & Co,and DKNY,are sold to wholesalers.These brands are then available through retail department stores such as Kohl's and Macy's.Their wholesale-based brands division is positioned as customer-focused and cost-efficient.Their premium brands division includes labels such as Kate Spade,Juicy Couture,and Mexx.These premium brands are sold through stores that the Claiborne company owns.
-Refer to Scenario 15.1.Which of the following is most likely the primary factor Liz Claiborne,Inc.used when selecting the marketing channel for its Juicy Couture brand?

• A)characteristics of the intermediaries
• B)product attributes
• C)type of organization
• D)marketing environmental forces
• E)competition

---

Definitions:

Productive

The ability to generate a significant amount of output (goods or services) per unit of input (labor, capital, etc.).

Merchandise Balance of Trade

The difference in value between a country's merchandise exports and merchandise imports over a certain period.

Negative

In an economic context, this term often implies a deficit or a diminishing amount in financial accounts or outcomes.

Year

A period of time consisting of 365 days, or 366 in a leap year, used as a primary time unit in most calendar systems.