When a Retailer Advertises a Product and Makes It Available

question 199

Multiple Choice

When a retailer advertises a product and makes it available for purchase through telephone or mail orders, the retailer is using

• A) direct selling.
• B) television home shopping.
• C) telemarketing.
• D) automatic vending.
• E) direct-response marketing.

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Definitions:

Texture Gradient

A depth cue in perception, referring to the way texture becomes denser and finer as it moves into the distance, helping the eye perceive depth.

Model Village

A community or settlement established as a prototype or for the purpose of demonstrating particular socio-economic strategies or architectural styles.

Interposition

A visual cue in which one object partially covers another, leading the observer to perceive it as closer.

Weber's Law

A principle of perception that states the smallest change in a stimulus that can be detected is a constant proportion of the stimulus level.