The Marketing of Products to Ultimate Consumers Through Face-To-Face Sales

question 106

Multiple Choice

The marketing of products to ultimate consumers through face-to-face sales presentations either at home or the workplace is called

• A) direct marketing.
• B) direct-response marketing.
• C) telemarketing.
• D) personal selling.
• E) direct selling.

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Definitions:

Price Elasticity

An economic concept that measures how the quantity demanded of a good changes in response to a change in its price.

Price Elasticity of Demand

A measure of how much the quantity demanded of a good responds to a change in the price of that good.

Elastic

A term often used in economics to describe a situation where the demand for a product or service significantly changes in response to a change in price.

Pricing Strategy

An approach businesses use to set the prices for their products or services, based on costs, market demand, competition, and other factors.